The Power of Rounding: When .04¢ is worth $1460.00

One of the most powerful principles you must embrace if you want to grow your revenue is the power of rounding. It can cut you deeply or make you hundreds of thousands. Think about this: if you sell one hundred hamburgers every day for $4.95 each days hamburger sales is $495.00. After a year at it you've earned $180,675.00. Not bad. What's the impact on sales if you rounded your price to $4.99? $182,135.00 in burger sales, $1460.00 extra dollars in your pocket and your customers won't even notice. Do the math how many menu items do you have? 20  30 40 100? How much does .04¢ impact your business?